Stella Artois Urges People to ‘UnCancel’ Plans on Leap Day

The brewer established a $366,000 bank of beer to help pick up the tab

Stella Artois wants people to take advantage of the extra 24 hours they are receiving courtesy of Leap Year.

The company said in an email, “You’ve probably had a friend cancel plans on you recently, or maybe you were the one who sent the ‘raincheck?’ text after realizing you’d rather stay in—because trust us, we’ve been there, too.”

The brewer is enabling people to tap into its Stella Leap Day Fund, a $366,000 bank of beer—$1,000 for each day of the Leap Year—reserved for those who spend time with a friend from Feb.

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